design that makes sense
as a designer, functionality is a feature that should not be forgotten, or created as an afterthought. good design is synonymous with functionality. as a designer, i believe that functional graphic design can range anywhere from a design that is clear and concise on into designs that fully integrate every aspect of a design and concept.
for instance, business cards. how much can you push a tiny piece of cardstock? i believe the possibilities are endless.
as a designer, i am constantly finding ways to push myself to fully utilize all functions and properties of any given piece. a commission for an 8.5x11 flyer is not boring. finding certain ways to use colors, placement, and even one simple fold is so intriguing. every aspect of functionality is a piece to the puzzle. and as a graphic designer, it is my job to provide a solution to the problem.
